Ecommerce

How a pet subscription box cornered the market

Piotr, Founder

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founder

About PsiBufet

Healthy and natural dog food delivered to your door

Founded in 2016
psibufet.pl

After years of running an animal hotel at home, a dog loving family launched PsiBufet in 2016.

The lightbulb moment came when Piotr and his family struggled to find high quality freshly cooked food for his and his customers' puppies. To feed the dogs and to fill the gap on the Polish market, PsiBufet introduced balanced dog food, prepared from fresh and natural ingredients delivered directly to doggos’ doors.

brand-value
brand-lifestyle
Financing from Uncapped allowed us to aggressively scale marketing, acquire more customers and become the leader in the market.”

Piotr, Founder

Challenge

Keep scaling faster than the competition

Since June 2020, PsiBufet had devoted an increasing amount of cash to its marketing spend every month. Its business plan implied that the company would close its seed round by December that year. When Piotr saw that it wouldn’t happen anytime soon, he had to choose between halting marketing efforts or looking elsewhere for customer acquisition funds.

Solution

Uncapped advance for marketing

PsiBufet was approved by Uncapped for €90,000 in November 2020 and topped up the amount by €50,00 in January 2021. The cash allowed the company to continue its aggressive marketing strategy, expanding its dog-client base, growing its revenues by 57% in a few months, and visibly cornering the market.

Quickly accessible funding from Uncapped allowed Piotr to continue growing throughout the prolonged equity raising process, become the market leader and go on to raise a 5 million PLN seed round in March 2021.



PsiBufet

in numbers

Food

Industry

€140K

Amount

Marketing

Use of funds

124%

Return on Investment

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